Google Maps developers seem to be finally recognizing the need for different data types in Maps for rides and deliveries, which they consider a very different challenge versus "general mapping." Read the whole story
Digital ads on mobile devices and computers rank highest at 58% for influencing consumers in the quick-service or fast casual restaurant industry. TV ads … Read the whole story
Members of the working group Project Connected Home over IP will create a new standard to make it easier to connect fragmented smart-home products. … Read the whole story
The ability to buy Broadway tickets through Alexa is limited to just one show as yet, the long-running "Phantom of the Opera." Read the whole story
Google will impose some new curbs on ads surrounding child-oriented videos that appear on the main YouTube.com site, but will continue to allow influencer … Read the whole story
While overall multicultural advertising and marketing spending in the U.S. is growing at about the rate of the general marketplace, some ethnic segments are … Read the whole story
The new capability allows brands and publishers to cash in on previously missed revenue opportunities in two ways. Read the whole story
Starting next month, the ad industry self-regulatory group Digital Advertising Alliance will make available opt-out tools created specifically for California's new privacy law. Read the whole story
A new proposal would let news publishers negotiate collectively with digital platforms, like Facebook and Google, over their use of news content. Read the whole story
Most firms will utilize email marketing automation, and most will increase their ecommerce budgets, 2Checkout reports. Read the whole story