Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Google Organic Search contributed 23%, with Google Search Ads at 12%, Facebook at 6% and Instagram at 1%, an analysis of online holiday shopping trends data from Israel-based Oribi found. Read the whole story
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by Laurie Sullivan
A report released this week found Bing's search engine results are filled with bad information much more often than Google's. Read the whole story
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by Laurie Sullivan
On Friday, the IAB Tech Lab called out the challenges arising from the growth of connected TVs, set-top boxes and other OTT devices, and … Read the whole story
by Sara Guaglione
Readers can choose to donate any amount they wish in $5 increments, or pay $30 to become a "Founding Member," which offers benefits like … Read the whole story
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by Steve McClellan
Out-of-home media agency Project X has unveiled a new interactive analytics suite that the firm says is more advanced than other analytics packages in … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
New York Governor Andrew Cuomo plans to introduce legislation that would ban carriers from blocking or throttling traffic, and from charging higher fees for … Read the whole story
by Joe Mandese
A majority of ad industry executives believe the advertising and media services business is "going through a difficult time," according to findings of interviews … Read the whole story
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by Melynda Fuller
Executives believe the industry will see continued shifts in ad targeting to address a potential cookieless world, including the likely growth of publisher alliances … Read the whole story