Performance Marketing Insider
by Laurie Sullivan, Staff Writer
For me, the study presented several unanswered questions. I wondered how personalization or location of IP address might skew the query results. So I reached out to ask the authors … Read the whole story
by Laurie Sullivan
Spanish-language search queries for goods and services grew 55% in 2019 compared with 2018, according to Google. Read the whole story
by Laurie Sullivan
Company developers built app based on three years of campaign data, as well as emerging methods and technologies that optimize retargeting and reengagement. Read the whole story
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by Wendy Davis
Siding with Google, a federal judge has dismissed claims that the company violated the privacy rights of California Android users by allegedly tracking their … Read the whole story
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by Gavin O'Malley
The new feature will recognize items like McDonald's fries or a can of Coke, and then respond by unlocking branded AR Lenses. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
A parent who spoke about his work in market research made such an impact on Kronberger that she dedicated her career to studying consumer … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Multi-touch attribution use is growing. But only a minority of firms have integrated it into their media mix, the MMA reports. Read the whole story
COMMENTARY
by Joe Mandese
It's no secret to programmatic traders that location tracking has become one of the most important signals for identifying and targeting users in a … Read the whole story
COMMENTARY
by Steven Rosenbaum, Featured Contributor
It's easy to assume that Uber and Lyft did in the shared airport ride service, and you'd be correct -- up to a point. Read the whole story