Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Continuous intelligence -- the ability to continuously analyze and extract data from search and internet-connected devices -- will consolidate the IoT analytics market and enable more advanced
analytics in near … Read the whole story
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by Laurie Sullivan
The Devcon 2019 Holiday Threat Report provides insights into what advertisers can expect to see in 2020, such as third-party JavaScript risks that connect … Read the whole story
by Laurie Sullivan
Apple, Amazon, Facebook and Google, among others, will demonstrate diversity in 2020 -- a theme Baird Equity Research calls outs out in a note … Read the whole story
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by Melynda Fuller
'Publishers Daily' asked leaders from across media, advertising and tech to tell us what they see on the horizon for 2020 and beyond. Read the whole story
COMMENTARY
by Karlene Lukovitz
TikTok and other social platforms are pushing quickly into shoppable content capabilities, opening new vistas for brand promotion and, of course, actual sales. Read the whole story
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by Richard Whitman, Columnist
The most read 'Mediapsssst' column this year was a report on WPP, burying the hatchet with its longtime-and-then-ousted CEO Martin Sorrell and acquiring his … Read the whole story