Performance Marketing Insider
by Laurie Sullivan, Staff Writer
First-party data sources from organic search, paid search, website and mobile app analytics, CRM, call center, customer service and online sales set high performers apart from the rest. Read the whole story
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by Laurie Sullivan
Flipboard has rolled out a native paid-content program introduced last year in beta that enables creators to promote stories, expand audience development and support … Read the whole story
by Laurie Sullivan
Project Athena supports design and technical specifications to build high-performance laptops for streaming media, gaming, and enterprise apps. Read the whole story
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by Laurie Sullivan
The firm upgraded shares of Google's parent company Alphabet from hold to buy, raising the stock target price of $1,650 per share -- up … Read the whole story
by Sara Guaglione
Viewers spent an average of 33.2 minutes watching Yahoo Finance videos in November 2019, per Comscore. Read the whole story
COMMENTARY
by Kyle Jackson, Op-Ed Contributor
Data from connected cars, of course with respect to drivers' privacy, can provide a rich targeting opportunity for advertisers. Read the whole story