Some 68% of consumers believe they are better equipped to make informed purchase decisions vs. five years ago, a study by Valassis conducted with Kantar finds. Read the whole story
The company plans to introduce new ad formats in Google Flights that offer airline and travel partners other options for promoting their fares, a … Read the whole story
Uberall on Wednesday announced the appointment of Greg Sterling to the team in the newly created position of VP, market insights. Read the whole story
Are you ready for a Google-centric advertising world? Read the whole story
As an industry defined by change, we should all begin embracing the opportunity to transform once again by creating digital advertising that adds up … Read the whole story
As the world turns its eyes to Davos, Switzerland this week, a group of advertisers and agency execs are pushing to leverage their own … Read the whole story
The Admins and End users will be available by default, Google says. The developer feature will be offered in February. Read the whole story
The predicted 2020 growth will translate to an additional $23.3 billion ad dollars globally and $8.5 billion in the U.S. Total global spending this … Read the whole story
The shipments represent a growth of 7% from 2019, according to a new forecast by Canalys. Read the whole story
Two-thirds (66%) of consumers who don't have a smart speaker and do not intend to get one cite privacy as an important concern. Read the whole story
While search and paid social will be the biggest categories, publishers can find room for growth in display ads and possibly in digital audio … Read the whole story
When two of Madison Avenue's most venerable agency brands -- J. Walter Thompson and Ogilvy & Mather -- spun off their media departments to … Read the whole story
Lou Paskalis, the senior vice president of customer engagement and investment for Bank of America and a 2019 MediaPost All Star, is passionate, but … Read the whole story