Performance Marketing Insider
Purposeful dark patterns could become a way for searchers to click on a link they might not have intended to click on, charging the advertiser for the click. Read the whole story
A report on consumer data privacy examines the ways current business strategies impact customer relationships and makes suggestions for policies to build trust. The … Read the whole story
Apple, Amazon and Microsoft's stocks, ad and product sales have risen substantially since their last earnings reports. Merkle's Q4 Digital Marketing Report explains why. Read the whole story
U.K.-based SuperAwesome works with brands for children to help them market and communicate with kids ages six and 16, from online to television. Read the whole story
Google, which effectively became a TV advertiser 10 years ago with its first Super Bowl spot, will be back in the Big Game with … Read the whole story
Android users want a federal appeals court to decide whether they can proceed with claims that Google violated California residents' privacy rights by allegedly … Read the whole story
The mother of a 5-year-old YouTube viewer has no grounds to sue the online video company or channel operators including Hasbro, the Cartoon Network, … Read the whole story
COMMENTARYOrganizations are drawn to data for many reasons, not the least of which is the emergence of incredibly sophisticated technologies that allow us to … Read the whole story
