A Searchmetrics study shows the lengths Amazon goes to in order to lure searchers from Google. Amazon wants to dominate results on Google when consumers search for products. Read the whole story
Google parent Alphabet reported its Q4 2019 earnings Monday, and the big news is some long hoped-for financial results based on its video business, … Read the whole story
Consumer intelligence company Suzy announced a $12 million Series C funding round Tuesday. Bertelsmann Digital Media Investments (BDMI) led the round, with participation from … Read the whole story
AdEx Network, a decentralized ad platform, opened its technology to all advertisers and publishers after testing the platform for six months with select companies. … Read the whole story
TikTok has emerged as one of the top platforms for advertising ROI, joining leaders such as Google and Facebook, per the Singular ROI Index. … Read the whole story
The search industry no longer needs SEMPO, at least as a stand-alone organization. And if that's the case, then SEMPO knocked it out of … Read the whole story
MediaPost's Marketing: Automotive is accepting submissions for its annual awards, recognizing the best in automotive advertising in 2019. Read the whole story
Unlike Facebook, YouTube will apply its existing deceptive content policies in the political arena, prohibiting any content that has been technically manipulated or doctored … Read the whole story
For more digitally native Gen Z-ers, algorithmic recommendations are not only appreciated, but expected. Read the whole story
The decision follows heightened concern by holding companies that Accenture's auditing and search businesses conflicted with its growing marketing services company which is a … Read the whole story
Paid subs represent just 1% of YouTube's 2 billion overall monthly users, but parent Alphabet says it's making a "sizable" investment in growing consumer … Read the whole story