Websites with reviews can gain much information on how well pages perform. Google announced support for review snippets along with performance reports in the Google Search Console on Monday. Read the whole story
A group led by MIT engineers and Wall Street analysts are speculating about the sale of Tesla to Google and what it would mean … Read the whole story
Amazon sellers are concerned that idle manufacturing facilities in China will interrupt supply chains. Those interruptions could eventually slow advertising spend. Read the whole story
In a bullish uptick for major publicly traded ad agencies, a highly regarded Wall Street analyst published a note this morning noting that the … Read the whole story
Data from Results International shows consolidation of DSPs, DMPs and SSPs and reveals that content recommendation engines drove most of the deals. Read the whole story
Samba TV and Amazon are building out an attribution model that enables brands to confirm a tv ad leading to a purchase with no … Read the whole story
Looking to find standard data formats for ad campaigns, Coalition for Innovative Media Measurement, along with Ad-ID, Advertising Research Foundation, IRI, and Kantar, will … Read the whole story
Amazon, with its Echo line of smart speakers, will account for 70% of users, with 32% using Google-branded devices and 18% using other brands. Read the whole story
Campaigners are suggesting that the tech giants legally avoid around a billion pounds worth of tax per year. Read the whole story
In 2020, Super Bowl ads telegraphed the complicated relationship we humans have with our AI counterparts. Read the whole story