Performance Marketing Insider
by Laurie Sullivan, Staff Writer
The acquisition demonstrates the company's need for a solid footing in the U.S., along with the ability to build out tools, conferences and services. Read the whole story
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by Laurie Sullivan
Yelp Store Visits, which measures online to offline store visits, and Showcase Ads with Video launched Tuesday to help brands with multiple locations drive … Read the whole story
by Laurie Sullivan
Amazon celebrates its workers -- humans and machines -- with stories of blossoming relationships. Romance between an Amazon Scout delivery device and a Robotics … Read the whole story
COMMENTARY
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While third-party cookies will be limited, publishers can still use their own cookies to tell when readers make a return visit. Read the whole story
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Personalized advertising is one of the great promises of data-driven marketing strategies, but a recent survey of executives indicates that many organizations aren't putting … Read the whole story
by Karlene Lukovitz
Perhaps following the example of Apple TV Channels, YouTube is talking with media owners about selling subscriptions to their streaming services through the YouTube … Read the whole story
by Chuck Martin
Spending on new technologies such as the Internet of Things and robotics, along with telecom services, is expected to grow 6% to $5.2 trillion. Read the whole story