Search Marketing Daily
Thursday, February 13, 2020
  • Why Consumers Fall In Love With Brands

    Upland Software conducted a study to determine what brands consumers love and what drives that feeling. Falling in love with a brand requires satisfaction, ... Read the whole story

  • Grocery Giant Kroger Partners With Microsoft To Ensure CPG Companies Can Analyze Data

    The Precision Marketing platform enables marketers to understand performance attributable to a brand's ad campaign. Read the whole story

  • App Install Ad Spending Reaches $76.2B, Poised To Jump Further

    On Thursday, AppsFlyer published its Global App Install Ad Spend report. "Struggles include retention and uninstalls, so getting users to repeatedly use their apps ... Read the whole story

  • Let's Find 'Anti-Fragile' Solutions To The Loss Of The Cookie

    Writer Nassim Taleb coined the term anti-fragile to describe things that actually get stronger from adversity, stress and disruption. Read the whole story

  • Consumers Are Googling Ford Bronco, Chevrolet Corvette Stingray

    "The biggest story here, in our opinion, is that Chevy/Ford still dominates Midwest and southern states," PartCatalog.com's Alan Marek tells "Marketing Daily." Read the whole story