Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Jim Leichenko, director of marketing at Kantar Media, views Robin Hood as an innovator -- Robinhood the free-trading app that allows investors to trade stock without commissions or fees. Read the whole story
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by Laurie Sullivan
Upland Software conducted a study to determine what brands consumers love and what drives that feeling. Falling in love with a brand requires satisfaction, … Read the whole story
by Laurie Sullivan
The Precision Marketing platform enables marketers to understand performance attributable to a brand's ad campaign. Read the whole story
by Laurie Sullivan
On Thursday, AppsFlyer published its Global App Install Ad Spend report. "Struggles include retention and uninstalls, so getting users to repeatedly use their apps … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Writer Nassim Taleb coined the term anti-fragile to describe things that actually get stronger from adversity, stress and disruption. Read the whole story
by Tanya Gazdik
"The biggest story here, in our opinion, is that Chevy/Ford still dominates Midwest and southern states," PartCatalog.com's Alan Marek tells "Marketing Daily." Read the whole story