Search & Performance Marketing Daily
Monday, February 17, 2020
  • Google AdSense Publishers Hit With Ad Extortion Email

    A scheme targeting Web site owners serving banner ads through AdSense is demanding bitcoin in exchange for a promise not to flood the publisher's ... Read the whole story

  • In-Game Advertising, Fraud Detection Partnership Identifies Invalid Ads

    In-game advertising got a lift Monday with the partnership of Anzu.io and MRC-accredited fraud-prevention solution Forensiq. Anzu makes advertising accessible by integrating immersive ads ... Read the whole story

  • CEO Gentry Officially Takes Reins At OpenX, Talks Business Plans, Importance Of Luck

    Being around in the early days of the internet was luck, says OpenX CEO John Gentry -- but also an opportunity "to be part ... Read the whole story

  • How Much Will Google Pay For Publisher Content?

    Talks are in the early stages, but they may help publishers create another source of revenue as they cope with declining ad sales. Read the whole story

  • Habu, Cross-Channel Data System, Makes Its Debut

    The company is backed with $15 million in Series A funding and plans to double its staff this year. Read the whole story