Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Third-party sellers selling direct from Amazon's platform are more likely to spend between $81,000 and $100,000 each month on Amazon Advertising, while 7% of their first-party counterparts spend that
much, … Read the whole story
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by Laurie Sullivan
Some 88% of marketers are moving to omni-channel campaign strategies. What they use to create these strategies becomes the key to success, according to … Read the whole story
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by Laurie Sullivan
Raymond James Analyst Aaron Kessler referred to the coronavirus outbreak as a "wildfire" burning in China. Late Monday, Wall Street analysts began to release … Read the whole story
by Joe Mandese
Nearly 25% of browsers visiting an online shopping site contain malware injecting competing or conflicting ads that essentially "hijack" the customer experience that brought … Read the whole story
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by Ray Schultz
Mobile was the main source of last-minute sales. Flower sales fell by 13% and jewelry by 36%, as buyers opted for less expensive gifts … Read the whole story
by Gavin O'Malley
The devastating effects of the coronavirus in China have hit Apple's business on multiple fronts. COVID-19 has also affected demand for Apple's products in … Read the whole story
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by Ray Schultz
Blevins, who was formerly Booz Allen Hamilton executive advisor for AI software, has worked with major brands and private equity portfolio companies. Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Technology always unleashes ethical ramifications. The more disruptive the technology, the more serious the ethical considerations. Read the whole story