Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Rio SEO added a Suggestion Engine to its Local Manager platform. Don't be confused by thinking it's a "recommendation engine." Read the whole story
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by Laurie Sullivan
Kantar has been testing technical methods, forming direct integration partnerships, and developing analytical models to continue measuring ad effectiveness and audiences. With the removal … Read the whole story
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by Laurie Sullivan
The European Union on Wednesday released a plan to create one market for all EU data that shapes Europe's digital future and helps companies … Read the whole story
by Joe Mandese
GroupM's Mindshare unit kicks off 2020 with a fairly thorough and insightful review of the major media industry milestones of 2019, plus a snapshot … Read the whole story
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Marketers rely on metrics such as engagement, sales, customer retention rate and ROI to evaluate the effectiveness of campaigns. Read the whole story
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by Wendy Davis
Broadband carriers seek to block a Maine privacy bill that requires Internet service providers to obtain consumers' opt-in consent before drawing on their web … Read the whole story
by Chuck Martin
Of executives surveyed, 57% said their use of IoT has delivered "more than its expected return on investment." Read the whole story