Search & Performance Insider
Rio SEO added a Suggestion Engine to its Local Manager platform. Don't be confused by thinking it's a "recommendation engine." Read the whole story
Kantar has been testing technical methods, forming direct integration partnerships, and developing analytical models to continue measuring ad effectiveness and audiences. With the removal … Read the whole story
The European Union on Wednesday released a plan to create one market for all EU data that shapes Europe's digital future and helps companies … Read the whole story
GroupM's Mindshare unit kicks off 2020 with a fairly thorough and insightful review of the major media industry milestones of 2019, plus a snapshot … Read the whole story
Marketers rely on metrics such as engagement, sales, customer retention rate and ROI to evaluate the effectiveness of campaigns. Read the whole story
Broadband carriers seek to block a Maine privacy bill that requires Internet service providers to obtain consumers' opt-in consent before drawing on their web … Read the whole story
Of executives surveyed, 57% said their use of IoT has delivered "more than its expected return on investment." Read the whole story
