Performance Marketing Insider
First-party data sources from organic search, paid search, website and mobile app analytics, CRM, call center, customer service and online sales set high performers apart from the rest. Read the whole story
By using Google Search to find Burberry items, consumers can see AR versions of products that can be scaled against other real-life objects. Read the whole story
Gmail is working on a purported design bug that has eliminated the Empty trash now and Empty spam options, according to Android Police. Read the whole story
The majority of ad executives are currently utilizing location-based data, and the No. 1 reason is to improve ad targeting. Read the whole story
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They only play in the online half of the ad industry -- yet account for one in three of every ad dollars spent globally. Read the whole story
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For example: Are we delivering a product message relevant to moms' routines? Read the whole story
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New proposed regulations "are largely a step backwards for protecting consumers' privacy, particularly in terms of consumers' attempting to stop the sale of their … Read the whole story
