Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Researchers have demonstrated how voice assistants can be secretly activated to make phone calls, take photos, and read back text messages without ever physically touching the device. Read the whole story
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by Laurie Sullivan
Data shows that serving up in the top space in search engine results doesn't mean the same thing it did eight years ago. Read the whole story
by Laurie Sullivan
Purple began forming "cross-publisher relationships" to make media buys that include affiliate, editorial, video and more. The deals extend past network commission-based payments and … Read the whole story
by Joe Mandese
Media spending growth in Canada appears to mirror that of the U.S., with TV growing moderately, but legacy print media eroding share to digital … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Data experts at Lotame believe it's time to stop using antiquated terms to label first-, second-, third-party data and search for some updated terms. Read the whole story
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by Ray Schultz
Rodgers replaces founder Rasmus Refer as the data analytics firm moves to its next stage. Read the whole story
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by Larissa Faw
Massachusetts Eye and Ear has appointed Cogniscient Media to handle paid search marketing. Cox Media Group was the incumbent. Read the whole story