Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Google will crawl and index all sites using its mobile-first model by September 2020. Read the whole story
by Laurie Sullivan
The FDA has issued the first warning letter specific to paid-search ads since 2014, as more than 40 brands are running noncompliant FDA search … Read the whole story
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by Laurie Sullivan
Only 71% of people trust consumer brands and many trust them less than a year ago, especially 18- to 24-year-olds. When asked how their … Read the whole story
by Joe Mandese
Even as Madison Avenue's major ad forecasters begin reassessing their outlooks to factor the impact the Coronavirus outbreak is having on the media marketplace, … Read the whole story
by P.J. Bednarski
Cybersecurity firm Check Point reports a big uptick in phony domains and malware viruses, from scammers cashing in on the coronavirus scare. Read the whole story
COMMENTARY
by Rebecca Brooks, Columnist
I like to refer to consumers' potential purchase "path" as more like a game of hopscotch. Read the whole story
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by Steve McClellan
The London-based data science company specializes in behavioral analytics and advanced simulations. Read the whole story
COMMENTARY
by Dustin Coates, Op-Ed Contributor
Progressive disclosure -- gradually revealing more information at just the right time -- is an effective approach to guide users on the voice journey. Read the whole story
by Wayne Friedman
Local political advertising is poised to pull in higher record levels than previously estimated -- up 8% to $7.1 billion in 2020, according to … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Email newsletters are the most needed form of content. And creativity is the most valued trait, Ascend2 reports. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
B2B influencers usually turn to email when they want to share content. And email is great at generating leads, Centerline Digital reports. Read the whole story