A Shopkick survey reveals that brand names no longer matter to many consumers as long as they find essential items. Can brands with a loyal following keep their customers? Will … Read the whole story
Advertisers are asking Google, Facebook and Microsoft to assist them in providing payment relief for advertising space as monthly invoices reach their grace period … Read the whole story
DoubleVerify will use its media authentication technology to extend the reach and impact of critical COVID-19 messages being developed by the Ad Council. The … Read the whole story
COVID-19 shook the Las Vegas economy by forcing restaurants, bars, and casinos to shut down. The virus forced Jeremie Watkins, managing partner and co-founder … Read the whole story
As people around the world are being asked to isolate and distance themselves from others, the feature is designed to help people safely socialize. Read the whole story
While the impact of the pandemic has caught most ad executives off guard, the immediate response to their media mix appears to have been … Read the whole story