Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Rik van der Kooi, Microsoft Advertising corporate vice president, said brands must adapt to consumer behavior and that searches on desktops are on the rise, confirming data that Microsoft Advertising … Read the whole story
-
by Laurie Sullivan
In an unexpected move, GroupM sees demand for SEO rapidly increasing in the coming months as brands begin working more closely with agency teams. … Read the whole story
-
by Laurie Sullivan
The deal makes Moat an independent third-party verification partner for more than 20,000 companies to reach about 1.4 billion people monthly across Taboola's network. … Read the whole story
by Joe Mandese
Advertisers of all sizes are generally pretty satisfied with their research and analytics teams, as well as their consumer research and insights groups, but … Read the whole story
-
by Ray Schultz
Mobile is also changing the retail business as brands put it first, PYMNTS reports in a study. Read the whole story
by Joe Mandese
Call it the calm before the advertising cuts storm, but the most recent data on the U.S. advertising marketplace shows it holding steady through … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Yet as mobile usage surges, email is down 18% and web browsing is down 5%, according to App Annie study. Read the whole story