Search & Performance Insider
A recent study of organic search and paid-search data analyzes the type of search results from a query that lead the searcher from the engine to a website. Read the whole story
Google will begin allowing government entities, hospitals, medical providers and non-governmental organizations to run COVID-related ads in search, but not brands -- at least … Read the whole story
Lunya temporarily closed its physical locations and put on hold store openings in Atlanta and D.C., then retooled its message with a work-from-home approach. Read the whole story
Most Americans believe the nature of advertising should change to reflect the "realities" of COVID-19, and most have noticed such a change in advertising, … Read the whole story
"We're hoping that the advertising industry uses this to address issues like native advertising, influencer advertising, the misleading use of consumer reviews," Laura Brett, … Read the whole story
The guide covers topics such as contractual Issues, sponsorship and events, endorsements, commercial production, promotions, agency contracts, media buys, digital, anti-gouging laws and advertising … Read the whole story
In its first discrete estimates for the direct-to-consumer (D2C) marketing category, eMarketer projects it will expand more than 24%, reaching nearly $18 billion this … Read the whole story
Ad spending by the top 500 advertisers on premium news sites on the Connatix video platform declined 17% in mid March alone, including Amazon's … Read the whole story
Most have used email to communicate during the crisis, but only a few have tried to reach doctors. Read the whole story
- COMMENTARY
Expect news organisations to furlough staff as ad blacklists mean they cannot fully monetise the mass attention paid to COVID-19 stories. Read the whole story
