Microsoft Advertising on Thursday introduced new conversion option settings related to reporting for Search and Audience Network campaigns. Read the whole story
Marketers may need to rethink the consumer journey from resulting in a sale to consuming a brand message, says eMarketer Senior Analyst Nicole Perrin. Read the whole story
Mobile use continues to rise, but in a jerking pattern. Overall in-app purchase revenue rose steadily in the past few weeks during the pandemic … Read the whole story
March closed out with a 25% increase in website page views and a 21% year-over-year increase for order counts, according to data from Bazaarvoice's … Read the whole story
Some $25 million will go to ads to help nonprofit organizations, trusted health sources, and local authorities send public health messages, with another $100 … Read the whole story
Mailchimp will renew hosting and ownership for users every year for five years, the company says. Read the whole story
Self-driving vehicle startup Nuro has been given the OK to start testing two of its driverless vehicles on California roads. Read the whole story
Research shows that many people are still planning to celebrate but the ways in which they will do so are changing amid the global … Read the whole story
Mindshare finds that as the pandemic progresses stuck-at-home Americans are spending increasingly less time with friends and family, but their use of social media … Read the whole story