Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Small business owners with a Bing Places for Business account can set up a GoFundMe fundraiser to gain financial support, which Bing will showcase on the Bing local listing page. … Read the whole story
by Laurie Sullivan
A recent survey found 74% of consumers agreed it was appropriate for the pharma industry to keep providing branded and sponsored information and advertising … Read the whole story
by Laurie Sullivan
Australia's move could be a "game changer" for publishers worldwide, said Dominick Miserandino, CEO of Inquisitr and other news sites based in the U.S. Read the whole story
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by Laurie Sullivan
Guarding ad budgets through free software that identifies click fraud in Google Ads could save small and medium-sized businesses millions of dollars. Read the whole story
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by Karlene Lukovitz
The auditor, used by clients to check that ads run near content considered "safe," sent an email about the Google situation to ad agencies … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
As COVID-19 cases rose, competition for programmatic bidders declined. A Goodway Group analysis suggests the market may have found its "temporary bottom" and begun … Read the whole story
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by Ray Schultz
G Suite users can join and start meetings directly from their email inbox, the company says. Read the whole story
COMMENTARY
by Brian Malone
The cookie has become the crutch of our digital advertising ecosystem. As more marketers push for opportunities to marry their brand with personalized and … Read the whole story
by Karlene Lukovitz
A draft of the mandatory conduct code, which would define which content is included and specify penalties for non-payment, is supposed to be finalized … Read the whole story