Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Phishing lures using American fast-food franchises and COVID-19 messaging are being used to target personal accounts of U.S. government employees. Google's Threat Analysis Group released a report
Wednesday detailing the … Read the whole story
by Laurie Sullivan
The keyword "virtual" related to Mother's Day queries appeared for the first time this year on March 22, according to Microsoft Advertising. Queries were … Read the whole story
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by Laurie Sullivan
CMOs worldwide have changed their focus on advertising and marketing. In a recent study, one theme dominated: don't stop -- but do adjust. Read the whole story
by Laurie Sullivan
The deal will bring ad measurement, optimization and real-time brand-specific metrics to in-game ad campaigns. Nielsen Connectivity supports brand awareness, resonance, and ad recall … Read the whole story
by Wendy Davis
"Your materials state that the data necessary for this project will be anonymized. But anonymity in data is notoriously unstable," Hawley says in a … Read the whole story
by Melynda Fuller
The outlet, funded by GNI, is called 'The Longmont Leader' and will be a digital-only news source set to launch later this spring. Read the whole story
by Joe Mandese
March, the first month to feel the effects of COVID-19 on the ad economy, saw the U.S. ad marketplace decline 10.8% from March 2019, … Read the whole story
by Steve McClellan
Dempster succeeds David Williams who has been chairman and CEO of the company for more than three decades. Williams will remain chairman of Merkle … Read the whole story