Phishing lures using American fast-food franchises and COVID-19 messaging are being used to target personal accounts of U.S. government employees. Google's Threat Analysis Group released a report Wednesday detailing the … Read the whole story
The keyword "virtual" related to Mother's Day queries appeared for the first time this year on March 22, according to Microsoft Advertising. Queries were … Read the whole story
CMOs worldwide have changed their focus on advertising and marketing. In a recent study, one theme dominated: don't stop -- but do adjust. Read the whole story
The deal will bring ad measurement, optimization and real-time brand-specific metrics to in-game ad campaigns. Nielsen Connectivity supports brand awareness, resonance, and ad recall … Read the whole story
"Your materials state that the data necessary for this project will be anonymized. But anonymity in data is notoriously unstable," Hawley says in a … Read the whole story
The outlet, funded by GNI, is called 'The Longmont Leader' and will be a digital-only news source set to launch later this spring. Read the whole story
March, the first month to feel the effects of COVID-19 on the ad economy, saw the U.S. ad marketplace decline 10.8% from March 2019, … Read the whole story
Dempster succeeds David Williams who has been chairman and CEO of the company for more than three decades. Williams will remain chairman of Merkle … Read the whole story