Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Kenshoo is using new platforms, including one that uses data stored on Amazon Web Services and runs marketing experiments, measuring the incremental impact across all audience segments. Read the whole story
by Laurie Sullivan
Brands can gain insights into behavior across markets from the data to determine how consumers will approach Mother's Day during stay-at-home, says Captify VP … Read the whole story
by Laurie Sullivan
Alphabet released Q1 2020 earnings Tuesday. Google Search, YouTube, and Cloud drove Alphabet's Q1 revenue to $41.16 billion, up 13% vs. the year-ago quarter, … Read the whole story
by Laurie Sullivan
Rapid changes in how companies changed their business models and how consumers adapted their behavior surprised Yelp Data Scientist Carl Bialik most, he said. … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
It's the ultimate pyrrhic victory. It's leading in Google searches, but advertisers are blocking COVID-19 stories. Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
As use of voice assistants continues to skyrocket, the companies behind those assistants look for business models to monetize all that voice. Consumers will … Read the whole story