Google contributed to Facebook's Q1 earnings, but will likely impact the social giant's Q2 revenue more significantly, due to the dozens of ads that began running in April. Read the whole story
Google released its 2019 transparency report Thursday, outlining its actions to stop fraudulent online activities and protect advertisers, publishers and people searching for information. Read the whole story
Cloud services helped Microsoft achieve its revenue goals, and COVID-19 had a "minimal net impact on the total company revenue," a company announcement says. Read the whole story
Brand recall for COVID-19-themed ads fell slightly below the norm, but simplistic messaging encouraging engagement drove the highest brand recall. Read the whole story
GfK and Dstillery believe they have developed an ad-targeting model that strongly supports automotive advertisers as changing consumer behavior plays an increasingly important role … Read the whole story
"Given Google's existing dominance in the gathering and monetizing of consumer data, we believe its proposed acquisition of Fitbit deserves careful scrutiny and should … Read the whole story
As the pandemic persists, people report relying more on audio to counteract their increased levels of stress and anxiety. Read the whole story