Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Kantar ranked the top 10 advertisers based on their share of total clicks such as click-share percentage on product-listing ads and text ads displaying for 23 Mother's Day keywords. Read the whole story
-
by Laurie Sullivan
As small- and medium-sized businesses rethink their ad spend, the mid-April forecast seems more stable than numbers gathered in late March, Borrell Associates says. … Read the whole story
by Laurie Sullivan
Commerce Signals' COVID-19 Consumer Spend Impact Dashboard analyzes changes in payment card revenue across consumer categories, online vs offline sales changes, regional differences, and … Read the whole story
by Laurie Sullivan
Apple and Google may be in line for a patent-infringement battle. Blyncsy, a Utah-based startup, claims it holds the patents to trace people via … Read the whole story
by Wendy Davis
U.S. District Court Judge Beth Labson Freeman ruled that Google must face a claim that it violated a federal privacy by disclosing snippets of … Read the whole story
by Joe Mandese
A month after benchmarking the impact the COVID-19 is having on the advertising plans of U.S. ad executives, the disruption has grown much more … Read the whole story
COMMENTARY
by Amy Lanzi, Op-Ed Contributor
This Mother's Day, all signs are pointing to a calm celebration at home with gifts crafted with humility and care. For brands, this is … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Over half are buying -- but B2B buyers have also cut costs, and are in no mood for lengthy treatises, LeadMD reports. Read the whole story