Performance Marketing Insider
by Laurie Sullivan, Staff Writer
eBay's advertising campaign rolled out to capitalize on the recent surge in sales on the site. The company is spending more on advertising and its small- and medium-size focused "up … Read the whole story
by Laurie Sullivan
Beauty product ad spend has been one of the key categories impacted by the pandemic in the U.S., spending millions more in advertising in … Read the whole story
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by Laurie Sullivan
COVID-19 has helped to create several approaches to prove performance, and "attribution" describes getting closest to the truth in proving performance for tv, radio … Read the whole story
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by Laurie Sullivan
Google announced Monday on Twitter it completed rolling out the May 2020 Core Update that developers began implementing earlier this month. Pete Meyers, a … Read the whole story
by Laurie Sullivan
While COVID-19 shelter-in-place orders have impacted all industries in the past few months, the search term "Coronavirus exit phase" continues to rise, up 232% … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Working from home could become the new cost-saver in financial profit-and-loss statements for tech companies and agencies across advertising. Centro President Tyler Kelly said … Read the whole story
by Joe Mandese
At a time when stabilizing the supply chain has become a top concern and priority for much of corporate America, the Association of National … Read the whole story
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by Melynda Fuller
Lotame is looking to help publishers, marketers and agencies leverage their first-, second- and third-party data with a new suite of data enrichment solutions. Read the whole story
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by Laurie Sullivan
D2C companies Thrive Market and Daily Harvest saw an increase in paid-search traffic largely thanks to bidding on keywords like "grocery delivery." Read the whole story
by Larissa Faw
In the newly-created role, he will develop integrated strategies across the agency while overseeing search, social, analytics and insights, programmatic and strategy. He will … Read the whole story