Performance Marketing Insider
eBay's advertising campaign rolled out to capitalize on the recent surge in sales on the site. The company is spending more on advertising and its small- and medium-size focused "up … Read the whole story
Beauty product ad spend has been one of the key categories impacted by the pandemic in the U.S., spending millions more in advertising in … Read the whole story
COVID-19 has helped to create several approaches to prove performance, and "attribution" describes getting closest to the truth in proving performance for tv, radio … Read the whole story
Google announced Monday on Twitter it completed rolling out the May 2020 Core Update that developers began implementing earlier this month. Pete Meyers, a … Read the whole story
While COVID-19 shelter-in-place orders have impacted all industries in the past few months, the search term "Coronavirus exit phase" continues to rise, up 232% … Read the whole story
- COMMENTARY
Working from home could become the new cost-saver in financial profit-and-loss statements for tech companies and agencies across advertising. Centro President Tyler Kelly said … Read the whole story
At a time when stabilizing the supply chain has become a top concern and priority for much of corporate America, the Association of National … Read the whole story
Lotame is looking to help publishers, marketers and agencies leverage their first-, second- and third-party data with a new suite of data enrichment solutions. Read the whole story
D2C companies Thrive Market and Daily Harvest saw an increase in paid-search traffic largely thanks to bidding on keywords like "grocery delivery." Read the whole story
In the newly-created role, he will develop integrated strategies across the agency while overseeing search, social, analytics and insights, programmatic and strategy. He will … Read the whole story
