Search & Performance Marketing Daily
Wednesday, May 20, 2020
  • North Dakota Readies Apple, Google COVID-19 Tracing App -- How They Did It

    Care19 Exposure becomes the second COVID-19-related tracing app available in North Dakota under the Care19 Collection of apps. The apps will become available for … Read the whole story

  • Unbranded Vs. Branded Search, When To Use What Strategy

    Whether to use a branded vs. unbranded search strategy remains an ongoing dilemma for marketers, especially those trying to recover from the COVID-19 downturn. Read the whole story

  • USC-Supported Study Finds Contextually Aligned Ads Drive 93% Increase In Brand Awareness

    Consumers were 4.11% more likely to consider a brand when viewing contextually aligned ads and 3.24% more likely to share contextually aligned ads vs. … Read the whole story