Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Some performance models might not ring the cash register, but all are important. Read the whole story
by Laurie Sullivan
Consumers are having more emotional experiences with brands as they search for products and services. Safety, social distancing and avoiding contact are priorities, making … Read the whole story
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by Laurie Sullivan
Whether it's searching for the elusive Lysol wipes or a black dress to wear during a Google Meet or Zoom dinner video chat with … Read the whole story
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by Laurie Sullivan
The new capabilities should allow brands to protect against harmful violations and regulatory risks by monitoring online partner and affiliate marketing programs. Partnerize CEO … Read the whole story
COMMENTARY
by Alon Gehlber, Op-Ed Contributor
Marketers worldwide have altered their ad and marketing plans to address changes in mobility, shopping, and consumption brought on by COVID-19. Read the whole story
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by Richard Whitman, Columnist
Social-listening platform Talkwalker and marketing-analytics firm Trust Insights are out with a new report about changing social-media habits during the crisis. Read the whole story