Wednesday, May 27, 2020
Search & Performance Insider
Google searches for "how to help small businesses" spiked in March, increasing more than 700% since February, as COVID-19 began to change consumers' way of life in the U.S. Read the whole story
Online is proving to be the most measurable and best-performing alternative for effective and measurable communication, S4Capital Executive Chairman Sir Martin Sorrell said. Read the whole story
"Brands need to have a balance, but we see campaigns today skewed too much toward performance marketing because this gives them immediate payoff," Kantar … Read the whole story
The combined companies will become formidable rivals to Partnerize, Impact and others in the performance marketing space. Having a large company with deep pockets … Read the whole story
