Search & Performance Marketing Daily
Wednesday, May 27, 2020
  • Google Analytics Partner Digodat Merges With S4Capital's MightyHive

    Online is proving to be the most measurable and best-performing alternative for effective and measurable communication, S4Capital Executive Chairman Sir Martin Sorrell said. Read the whole story

  • Kantar: Tips To Balance Performance, Brand-Building Media Buys

    "Brands need to have a balance, but we see campaigns today skewed too much toward performance marketing because this gives them immediate payoff," Kantar ... Read the whole story

  • Constellation Acquires Tune, Combines With Cake To Consolidate Performance Marketing Industry

    The combined companies will become formidable rivals to Partnerize, Impact and others in the performance marketing space. Having a large company with deep pockets ... Read the whole story