Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Bryson Meunier this week became SEO director for the local coupon site, which offers cash back and codes to save money at online checkout, after working at Vivid Seats, which … Read the whole story
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by Laurie Sullivan
Tesla shareholders will vote on whether the company will use paid advertising -- a monumental move that would change the direction of the car … Read the whole story
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by Laurie Sullivan
MainAd, based in Italy, has expanded into the U.S. to support programmatic advertising and performance-based services. The company supports clients in Europe and APAC … Read the whole story
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by Laurie Sullivan
Two European companies have formed a partnership that allows consumers to keep their searches private and advertisers from tracking, tracing and logging their activities … Read the whole story
by Laurie Sullivan
In response to price gouging, some publishers such as Google and Facebook have banned keywords such as COVID-19, face mask and hand sanitizer in … Read the whole story
by P.J. Bednarski
Google reports that during the week of April 12, searches using the phrase "Game apps to..." doubled in English-speaking nations. Read the whole story
COMMENTARY
by Megan Clista
Marketers should think of AI as the pencil writing the story they are telling. Read the whole story