Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Kelly Gillease, CMO at Nerdwallet, opened the first virtual Search & Performance Insider Summit on Monday, and it couldn't have seemed any more insider-like or personal. Read the whole story
by Laurie Sullivan
Bernstein analyst Toni Sacconaghi suggests in a research note that Apple should purchase the privacy search engine DuckDuckGo for about $1 billion to gain … Read the whole story
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by Laurie Sullivan
Almost half of millennial and Gen Z consumers in a recent survey said they don't use privacy protection when browsing the web, while 42% … Read the whole story
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by Laurie Sullivan
There's a perception that Google's incognito mode allows people to browse the internet privately without collecting personal data. Experts say it's not true. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Technology introduced Monday allows marketers to optimize ad creative to be served via programmatic trading, and enables app developers to optimize performance by running … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Google has been slow to get into the set-top box/or smart TV platform providing programming apps, letting others dominate the business. Read the whole story
COMMENTARY
by Joe Mandese
The President's reelection campaign teased its newest spot with an email subject line guaranteed to generate opens and views: "Watch this new ad before … Read the whole story
COMMENTARY
by Nina Lentini, Staff Writer
There you are, a high-end, scrappy, compact home gym option, looking for people who want to work out at home and not in a … Read the whole story