Performance Marketing Insider
by Laurie Sullivan, Staff Writer
To leverage paid search, Tonal shifted more dollars toward terms like "customer care" to drive consumers to self-service options. As consumer behavior changed, the company re-evaluated its key
performance indicators. Read the whole story
by Laurie Sullivan
YouTube self-certification is now rolling out to the entire community, and content creators with access can rate their video against its ad-friendly guidelines. Creators … Read the whole story
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by Laurie Sullivan
Father's Day doesn't mean the same thing this year, perhaps because traditional parental roles and responsibilities have changed. The National Retail Federation believes that … Read the whole story
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by Laurie Sullivan
The investment is intended to help Stirista ramp up its Customer Data Hub, expand its leadership team and make relevant acquisitions. Read the whole story
by Wendy Davis
Siding against Google, a federal judge in California has refused to dismiss a 10-year-old class-action complaint alleging the company violated people's privacy by transmitting … Read the whole story
by Melynda Fuller
The campaign, dubbed "Support Local News," will run across print and digital platforms for six weeks. Read the whole story
COMMENTARY
by Nina Lentini, Staff Writer
A dinner argument led one person to pull out a phone to Google the answer, while the other simply asked Alexa. "It was instant … Read the whole story
COMMENTARY
by Nina Lentini, Staff Writer
As a direct-to-consumer bra and underwear company, 2020 was going to be ThirdLove's brand awareness year. Well, that got put on the back burner … Read the whole story
COMMENTARY
by Nina Lentini, Staff Writer
Two brands that rely on Amazon for sales told their stories at our Search & Performance Insider Summit online on Tuesday. Each had a … Read the whole story