Performance Marketing Insider
by Laurie Sullivan, Staff Writer
How will the need for social change influence the relationship between brands and consumers? Racial equality has become a major focus for U.S. consumers as they transform their thinking. Read the whole story
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by Laurie Sullivan
The move turns TV, which has been an awareness channel, into a performance marketing channel. Read the whole story
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by Laurie Sullivan
#ChangeStartsRightHere is a new initiative from Viamedia to foster positive conversations in local communities about the need for change to end racism. The PSA … Read the whole story
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by Laurie Sullivan
The key is to use 80% non-brand terms vs. 20% brand terms and include as many keywords as possible, including bilingual terms, according to … Read the whole story
by P.J. Bednarski
The answers from all the virtual assistants are new or updated, with answers to "Do all lives matter?" as well. Read the whole story
by Wendy Davis
Google is asking a federal judge to throw out a privacy lawsuit that claims the company violates federal law by "spying" on children who … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Seventy-one percent of B2B brands admit they have a "customer-centricity gap," but they're working on it. Email is seen as an effective channel, yet … Read the whole story