Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Six product categories have seen exceptional growth on Amazon during COVID-19, according to data released this week. Here's the list. Read the whole story
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by Laurie Sullivan
More than 85% of the estimated half a trillion "accrues solely to third parties," while about $45 billion comes from in-app advertising -- 9% … Read the whole story
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by Laurie Sullivan
About 10% more marketers are paying for higher visibility on Google this year vs. last. They're paying for Google Ads, Local Service Ads, and … Read the whole story
by Laurie Sullivan
Some 72% of media buyers say the NewFronts are more important than ever, and nearly half want the presentations to merge with upfronts. Thirty-nine … Read the whole story
by Joe Mandese
A group of publishers and tech firms are calling for a fundamental change in the way their audience data is accessed during open programmatic … Read the whole story
by Larissa Faw
It's not an ad. There's no tagline. It's simply the classic song "What the World Needs Now" performed as a message of hope. Read the whole story
by Melynda Fuller
The newsroom's beats, hiring processes and its name have been decided based on feedback from hundreds of community members. Read the whole story