Inside Performance
"What makes competitive advantage truly sustainable is helping consumers avoid having to make a choice," says Marsha Lindsay, CEO, chief analyst, Lindsay Foresight & Stratagem, during an Advertising Research Foundation presentation ... Read the whole story
Google's new app Keen curates content from across the web, allowing people to share their passions while providing Google with clues about their interests ... Read the whole story
Eyeota announced on Tuesday that its audience models are now available for social networks through a partnership with Amobee, supporting campaigns across TV, CTV, ... Read the whole story
Major obstacles still exist when it comes to using location data in ad campaigns, but marketers have also found new uses. Read the whole story
The ad-supported Peacock Premium service offers 15,000 hours of content and viewers may upgrade to an ad-free tier. The basic Peacock service is a ... Read the whole story
A year ago when the firm issued its first forecast for 2020, it expected healthy growth of 4.8%. By December, seeing some weakening in ... Read the whole story
