Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Several business entrepreneurs have filed a class action accusing Google of creating a monopoly in digital advertising and sued the company for antitrust violations under the Sherman Act and
California's … Read the whole story
by Laurie Sullivan
Amazon said it will work with independent investigations and aid law enforcement officials worldwide in criminal actions against counterfeiters. The unit will mine Amazon's … Read the whole story
by Laurie Sullivan
Data had previously been kept indefinitely by default because, the company said, it was necessary to personalize its services to individual users. Read the whole story
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by Laurie Sullivan
Of 95 ad industry execs surveyed, 60% cited an increased sense of loneliness in June. Anxiety rose by 5% in June vs. March dates. … Read the whole story
by Wayne Friedman
Vice said news content related to George Floyd and related protests has been monetized at a rate 57% lower than other non-protest-related news content. … Read the whole story
by Joe Mandese
"Brand loyalty is up for grabs!" That's the conclusion of a study from performance marketing platform Profitero analyzing Amazon's and other data. The aptly … Read the whole story
COMMENTARY
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The group says the Google News aggregation app competes with apps that newspapers develop to reach mobile readers directly. Read the whole story
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by Ray Schultz
A user complains that sent emails disappear and cannot be found -- but there are workarounds. Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
Social media needs to evolve and accept that it is a publisher and not just a platform. Read the whole story