The study isolated speed as a performance metric to determine whether there is a true correlation to spend, page views, bounce rates and progress in the conversion funnel, through analysis … Read the whole story
YouTube's first virtual Brandcast focuses on personalization and authenticity to meet viewers' demands and prove performance to advertisers and creators, says Allan Thygesen, president, … Read the whole story
Google announced Thursday that it will pay some publishers for high-quality content through license agreements. Read the whole story
The post-COVID economy is about a tectonic shift in consumer behaviors across all verticals, says Neej Gore, president of the Data Cloud at Zeta … Read the whole story
Lady Gaga is teaming up with Adobe and Live Nation for a creative challenge inspired by her latest album, Chromatica. Read the whole story
The Media Rating Council (MRC) this morning released new standards intended to "modernize" how the advertising and media industry manage a key component of … Read the whole story
The Platform Accountability and Consumer Transparency Act, introduced Wednesday by Sens. Brian Schatz and John Thune, would also require platforms to remove illegal content … Read the whole story