Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Consumers can report on participating restaurants' COVID-19 health and hygiene practices to those businesses' corporate offices. Read the whole story
by Laurie Sullivan
The goal is to quash anticompetitive behavior in companies such as Google, Amazon and Facebook. It would make the companies pay more taxes and … Read the whole story
by Laurie Sullivan
The findings analyze the immediate impact on marketing strategies and spend due to COVID-19 and how budgets, spending and strategic priorities will evolve heading … Read the whole story
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by Laurie Sullivan
Customer data platform Lytics is offering new marketing tools that provide recommendations for improving performance based on AI in as little as seven days. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
GumGum plans to announce a partnership this week that brings its Verity contextual analysis engine to the IRIS.TV video marketplace. Advertisers will start building … Read the whole story
COMMENTARY
by Steven Rosenbaum, Featured Contributor
As the companies that control web search have shifted from providing a service to selling products, search has slowly, inexorably, evolved -- and not … Read the whole story