Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Increased trust in brands points to a new "wellness economy" where 93% of people who use branded resources to stay healthy during the pandemic are likely to continue using them … Read the whole story
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by Laurie Sullivan
Microsoft is spinning off its AI-based chatbot technology, Xiaoice, into a stand-alone company after nurturing it for about six years. Read the whole story
by Laurie Sullivan
In a recent study, 29% of consumers said they are more likely to purchase via ads if the ads are personalized, and about 31% … Read the whole story
by Laurie Sullivan
The web browser extension to be launched Wednesday allows digital media buyers to track changes to campaigns running through self-serve ad platforms such as … Read the whole story
by Laurie Sullivan
Dana Marineau, CMO Americas, Rakuten Rewards, grew up watching female news anchors, then decided she wanted to be a storyteller behind the cameras. Read the whole story