Performance Marketing Insider
by Laurie Sullivan, Staff Writer
The Mozilla-funded project TheirTube gives people an opportunity to experience what YouTube recommends, depending on their perspective, to demonstrate how recommendation algorithms can sway opinion. Read the whole story
by Laurie Sullivan
Google on Wednesday added several ways for marketers to catch the attention of consumers across search, display, YouTube and Gmail by optimizing ads and … Read the whole story
by Laurie Sullivan
The app relies on digital advertising to create consumer loyalty, providing a financial kickback by putting money back into the pockets of consumers who … Read the whole story
by Melynda Fuller
The lab will launch with the goals of raising $2.25 million in funding for projects presented by the 15 participating publishers. Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
Doomscrolling describes the near-endless phone scroll of reading news feeds and diving into content that relates to the day's topical news. Read the whole story
COMMENTARY
by Michael McLaren, Op-Ed Contributor
Now is the time to introduce new technologies to accelerate digital transformation, but now is not the time to make big, risky bets. Read the whole story
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by Laurie Sullivan
A story ("Gartner CMO Spend Survey Shows How Digital Budgets Will Increase In 2021") in the July 6, 2020 edition of "Search & Performance … Read the whole story