Performance Marketing Insider
by Laurie Sullivan, Staff Writer
SEO has emerged from being a traditional site-traffic building tool to one that is more often viewed as a marketing tool for building brand awareness and brand reputation, according to … Read the whole story
by Laurie Sullivan
Google's experimental Area 120 division introduced a video shopping platform Thursday for mobile that highlights products by creators and brands in clips of 90 … Read the whole story
by Laurie Sullivan
Stirista has unveiled a media-buying platform that offers access to OTT and CTV ad space with no markup or surcharges, and mobile and display … Read the whole story
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by Laurie Sullivan
Adobe's June Digital Economy Index shows consumers are getting far less for their online dollars for the first time since the company began tracking … Read the whole story
by Wendy Davis
Google, Amazon, Microsoft and FaceFirst were sued this week for allegedly violating an Illinois biometric privacy law by acquiring a database of faceprints. The … Read the whole story
by Steve McClellan
The main idea is to combine Martech tools like customer data platforms with multichannel ad-tech applications and media networks in a seamless integrated fashion, … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Why? For one, incumbent TV companies are hard-pressed to respond to new viewer demands. Read the whole story