SEO has emerged from being a traditional site-traffic building tool to one that is more often viewed as a marketing tool for building brand awareness and brand reputation, according to … Read the whole story
Google's experimental Area 120 division introduced a video shopping platform Thursday for mobile that highlights products by creators and brands in clips of 90 … Read the whole story
Stirista has unveiled a media-buying platform that offers access to OTT and CTV ad space with no markup or surcharges, and mobile and display … Read the whole story
Adobe's June Digital Economy Index shows consumers are getting far less for their online dollars for the first time since the company began tracking … Read the whole story
Google, Amazon, Microsoft and FaceFirst were sued this week for allegedly violating an Illinois biometric privacy law by acquiring a database of faceprints. The … Read the whole story
The main idea is to combine Martech tools like customer data platforms with multichannel ad-tech applications and media networks in a seamless integrated fashion, … Read the whole story
Why? For one, incumbent TV companies are hard-pressed to respond to new viewer demands. Read the whole story