Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Patrick Danial, cofounder-CTO at Terakeet, started the company in 1998 by building a search engine during the early days of Google's launch. Now he almost seems thankful that it failed. Read the whole story
by Laurie Sullivan
The updated policy adds to a ban on content that makes harmful claims about disease prevention and unsubstantiated cures, such as content that encourages … Read the whole story
by Laurie Sullivan
The company is working to understand the impact Promoted Listings has on a buyer on the marketplace, as it begins to think about creating … Read the whole story
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by Laurie Sullivan
The transatlantic data market worth hundreds of billions of dollars could hit turbulent waters after privacy advocates challenged how data is stored and transferred. Read the whole story
by Laurie Sullivan
The tools enable marketers to target specific audiences and determine the optimal rate of media spend through mobile. Read the whole story
COMMENTARY
by Nitay Joffe, Op-Ed Contributor
Changes to how Apple handles the IDFA have brands talking. Every app publisher must now ask users to enable IDFA sharing via an ominous … Read the whole story
by Joe Mandese
Ad spending plummeted 28% across the major Anglo media markets -- the U.S., U.K., Canada, Australia and New Zealand -- during the first wave … Read the whole story