Performance Marketing Insider
by Laurie Sullivan, Staff Writer
While COVID-19 has impacted the short- to mid-term marketing spend for marketers, the long-term impact is much less certain, according to The State of Data report conducted and published by … Read the whole story
by Laurie Sullivan
"CEOs at Fortune 500 companies are now asking marketers to justify a subject line or message in an ad," said Phrasee CEO Parry Malm. Read the whole story
by Laurie Sullivan
Brands and retailers using the Buy on Google checkout experience for product listing will no longer pay a commission fee, the company announced Thursday. … Read the whole story
by Steve McClellan
The agency, part of Interpublic's Mediabrands will be responsible for media planning and buying across all media channels, including television, radio, print, out-of-home, search, … Read the whole story
by Joe Mandese
As part of an effort to make programmatic media buys even more transparent, independent audience exchange OpenX is launching a new system making it … Read the whole story
by Gavin O'Malley
The so-called "creator fund" will be distributed over the coming year, and could potentially grow over that period. Read the whole story
by Gavin O'Malley
Code-named "Gryphon," the platform is being created in close collaboration with Twitter's Payments and Twitter.com team. Read the whole story