Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Pinterest, which withdrew its full-year outlook in April, now expects current-quarter revenue to grow in the mid-30% range vs. a year ago. It now forecasts year-over-year revenue growth at about … Read the whole story
-
by Laurie Sullivan
Baidu plans to grow its advertising base through a recent partnership with Microsoft's MSN native advertising platform, despite China's deteriorating relationship with the U.S. Read the whole story
-
by Laurie Sullivan
In a move that will turn Amazon into an internet satellite provider, the FCC has approved the company's Project Kuiper. It will allow the … Read the whole story
-
by Laurie Sullivan
Watson Advertising Social Targeting with Influential launched Friday to give brands a platform that uses AI to help identify influencers who best align with … Read the whole story
COMMENTARY
by
Members of the House's antitrust committee posed few questions about possible anti-competitive behavior that harms publishers. Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
"We're using this time to learn attribution methods and what Facebook advertising actually drives... and see what other channels we could try." Read the whole story