The Partnership for Responsible Addressable Media, announced Tuesday, includes trade groups, brands and ad-tech companies and aims to convince browser and platform developers, such as Apple and Google to reconsider … Read the whole story
Nearby Share shows users a list of devices nearby. Once the device is selected, the recipient will receive an alert to accept or decline … Read the whole story
Out-of-stock items and hoarding of products challenged retailers and brands in first-half 2020, creating bottlenecks and outages on their websites. Data shows which brands … Read the whole story
Mobile tech company Button enables marketers to target specific audiences and determine the optimal rate of media spend through mobile. Read the whole story
The ad industry is forming a new organization that aims to convince browser and platform developers, including Google and Apple, to preserve ad companies' … Read the whole story
Spetsaris, SVP at Analytic Partners, believes we can apply specific methodology at this time to make greater sense for future forecasting. Read the whole story