Performance Marketing Insider
The partnership, which gives advertisers an alternative to rebuilding campaigns based on permissioned first-party data, will launch with a few large consumer brands in beta. Read the whole story
Integral Ad Science (IAS) execs on Friday believe the company became the first ad-verification company to partner with the Google Ads Data Hub, a … Read the whole story
PayPal Checkout transactions grew nearly 40% year-over-year in Q2 2020, the company reported during an earnings call in late July. Total payment volume grew … Read the whole story
"We look for some of the new things being talked about and try to get ahead of them," said Fig Creative Director Ross Fletcher. … Read the whole story
The project has recorded success in providing local news outlets new paths to audience growth and increased revenue. Read the whole story
Gross market sales climbed 147% to $2.7 billion in the second quarter, while revenues gained 137% to $429 million. Read the whole story
- COMMENTARY
The term Dark Social describes digital content shared via platforms that can't be tracked by marketers. Read the whole story
